Bacardi was named to the "Top 20 HUB Shopper Marketing" rankings and we wanted to congratulate them. The ads shown represent the progression of the many directions I could have taken. They are all clever, single images with a quick simple headline to match. The clear winner was the trophy/mixed drink (and a responsibility message was worked in for good measure).
Trade Publication Ad
Bacardi
The Outtakes
Trade Publication
Unilever
Unilever was again named to the "Top 20 HUB Shopper Marketing" rankings for the 5th time! In some of the executions, I wanted to show the main image as close to the letter "U" as much as possible, whether with shopping carts filling up little by little or just the word congratulations in the shape. A few layouts were geared more towards large splashy in your face visuals to help with the celebration.
Smell
IN Marketing
Ads
Trade Publication
The exploration for the look of the IN ads went through many, many rounds and shown here is one of the looks I developed. The clean uncluttered look helps create the 'stopping power' needed in the busy environment of the publication. The hero image a strong headline to back it up and straight forward simple body copy create a pleasing, welcome destination for the reader.
The Outtakes
The Outtakes
IN Marketing Experiential
Trade Publication Ad
The Experiential Team at ASM is contracted to educate the "Brand Ambassadors" or "Event Specialists" that would be conducting the engaging in-store demos for consumer packaged goods. The ad needed to grab the reader's attention with a strong single image of what they are looking for (or, in some versions, not looking for). The "Know-it-all" concept was the perfect answer that certainly got the reader to stop and read the ad. The team was extremely pleased.
The Outtakes
