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Breast Cancer Awareness

To bring awareness to Breast Cancer prevention, a group of individuals were participating in a local charity walk. I developed the perfect icon

for their t-shirts, complete with a little lace.

The Outtakes

BJ's was looking to draw attention to their gas stations. Shown here are colorful, eye-catching logos with a tie-in to their rewards program. They range from gas pump cues to more of a retro feel. The color pallet leveraged the BJ brand colors.

Logo Design

BJ's
Gas Stations
Fish Wearz

Logo Exploratory

Younger Optics developed the technology for an eyeglass lens that could assist the outdoor enthusiast. The FishWearz brand needed an icon that was fun, colorful and eye-catching. Also, a fish image was a 'must-have' and needed to be incorporated within designs.

Rubyfruit
acappella group

Logo Exploratory

I was asked to do exploratory logo designs for Rubyfruit with the ultimate goal of finally giving this all women singing group a voice (no pun intended) that would be used on t-shirts, direct mail and the web. The only direction was to use the color pink.

The Outtakes

The Outtakes

© 2018 Edward Fletcher

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