The Bass Ale back bar fixture is an important vehicle helping to grab the attention of the consumer within a very crowded environment. The versions shown here all utilize a combination of neon lights and motion perfect attributes for catching the eye. And, although the client loved all the presented concepts, (very clever/creative) the budget continued to get smaller and eventually eliminating the project.
Exploratory
Bass Ale
Back Bar Display
Smirnoff/Jose Cuervo
Pre-Mixed Drinks
Create a movable store display that would contain two brands of premixed alcohol.
The consumer would now be able to serve the perfect drinks (without having to prepare/mix them) with confidence and enjoy their own party.
The Bass Ale brand is always looking to raise awareness of their brand off-premise. The partnership with Outside magazine seemed like the ideal way to help. The sketches developed show not only over-sized displays but motion from a waterfall, revolving display cubes, a larger than life compass and, finally a peek inside the product itself showing the Outside magazine partnership.
Shopper Marketing
Bass Ale
The Outtakes
The Outtakes
To make the brand stand out among all the other Vodka's, I created displays that followed the twist of the bottle itself. A 360º display was key for all the many areas at retail the display would end up throughout the year.
Off-Premise Display
Smirnoff Twist
