Unilever
Skin Care
The Skincare spray category has many brands and here the client wanted to have three of them on the same communication. One of the main points to push was moisturization and the concepts shown here speak to that in both words and images. While all three versions shown will grab the consumer's attention, two of the versions show a more fun, playful way to push the creative envelope.
The Outtakes
Kellogg's
Snack's
Client Pitch
I enjoy working on client pitches because it shows what a team can do in a short time frame when coming together & working collectively. The Kellogg brand was looking for a program that would pretty much speak to the grocery shopper of the house: Mom. A partnership with Kelly Rippa was the perfect fit showing mom "being there" for her kids all through the day simply by the foods that she packs in their lunches.
Dollar General Reading Program
Shopper Marketing
Dollar General and NASCAR teamed up to help fight literacy among school children. The classroom tracker(s) helped with seeing who the readers were and ultimately who the "winners" were. The poster keeps the contest top of mind throughout the school.
Guinness Bass Ale Halloween
Point of Sale
I enjoyed bringing Halloween to life every year with the Black & Tan program. When going through the exploratory phase, the envelope was stretched a bit more. But, the two programs utilized (different years) were..."Who's Afraid?" and the "Dr Frankenstein". The client really loved the 'dare' aspect (call to action) and the 'building the drink steps' put forth which ultimately educated the consumer and improved sales of Guinness and Bass tremendously.
Bass Ale
Holiday
Point of Sale
To make a loud presence at retail, we developed a 360º display "built" with Bass Ale bottles in a holiday tree form. The POS visual was set in a field of evergreen trees and snow with the perfect product under the "tree." The entire program was a huge hit not only with the client but with all the retailers as well.
The Outtakes
BJ's was looking for ways to increase membership purchase in their clubs. Attracting more of the working-class individual, was challenging because the perception was that BJ's was an exclusive club with an expensive membership cost to join. This program developed would solve this 'problem' by offering two memberships for the price of one allowing individuals to split their purchases between families etc.
BJ's Club
